Publishing Poynters
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Book and information marketing news and ideas from Dan Poynter
April-June 2000 |
Hervey's establishes wholesale book Web site
. John Hervey says his site will sell to bookstores and gift stores buying in quantity. This is a unique idea and a great way for publishers to reach the gift market. See http://www.herveysonline.comThe Postal Service wants to raise postage
in early 2001. First Class envelopes and post cards would go up one cent and Priority Mail would increase from $3.20 to $3.45. Rates for mailing periodicals would increase even more. For the latest rates, see http://www.USPS.govWho is selling your book online? For stores and prices, see
http://www.booksearchengine.comWant to reduce spam? The Direct Marketing Association has launched E-MPS. Like their Mail Preference Service, you may place your name on their opt-out list indicating that you do not wish to receive email solicitations. DMA members are supposed to use this list to suppress e-MPS consumers from their own lists. See
http://www.e-mps.orgNeed a PO box? Check back on the 11th of the month. Markus Allen, the Direct Mail Guru, says that if box rent is not paid by the 10th, it is made available the very next day.
Amazon.com rankings. If your book is jumping between 2,000 and 9,000, you are selling 2-3 books per day. Here are the weekly ranges and sales:
| Rank Range | Average Sales/Week |
| 10,000-up | 5 or less |
| 3000-9000 | 15 |
| 750-3000 | 40 |
| 450-750 | 90 |
| 200-300 | 175 |
| 100-200 | 235 |
| 75-100 | 265 |
PMA is calling for nominations to their board. To nominate someone or yourself, contact PMA at
PMAonline@aol.comPrint Quantity Needed is the faster, lower cost way to print books. In the future, publishers will produce just 500 copies and will not order more until after a sale is made (to a distributor, book club, as a premium, etc.) For details, see
http://www.PQNbooks.comWant to know how the search engines work? Log on to
http://www.SearchEngineWatch.comThe Self-Publishing Manual just came off the press in an all-new 12th revised edition. It describes the new way to produce and promote "books". For details, see our Web site.
Writing Nonfiction: Turning Thoughts into Books is a new book by Dan Poynter. It describes a unique way to write and produce books; it is a companion to The Self-Publishing Manual. Now book writing and publishing is faster, easier and cheaper. For details, see our Web site.
Marketing Makeover, a virtual seminar is offered free by Marcia Yudkin. The course presents solutions to common marketing challenges and includes two complete before & after marketing makeovers. To get the seven-day seminar, see
http://www.yudkin.com/marketing.htm. Marcia is the author of Marketing Online and eight other outstanding books.The Para Publishing web site has been completely overhauled. We have some 500 pages of helpful resources. See for yourself at
http://ParaPub.comLog on and bookmark it.
Speak & Grow Rich. Dottie Walters is taking her professional speaking message on the road to learning centers across North America. Multipurpose your core knowledge by speaking for money. For a schedule and details, see
http://www.walters-intl.comList your book for FREE on the Para Publishing Web site. Post complete bibliographic information and a description with your own email address and URL so that orders will come back directly to you. Go to
http://parapub.com/successstories.cfm?userid=10428065Pressroom. Our media center will be up on our Web site soon. The press and international publishers (translations) will be able to visit and obtain all our promotional materials on our new books. Check out our Pressroom and replicate it. This is the new way to promote books. It beats mailing out hundreds of copies to get attention.
 http://ParaPub.com800-ParaPub Where publishers go for answers |
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Editorial: Your book provides you with credibility as well as a new profit center. The secrets are to use that credibility to bring customers back to buy more of your products and time. But you must maintain currency; do not become a fulltime consultant. Keep working in your field, add to your book and publish revised editions. Is this any way to run a publishing company? We think it is and we have been doing it for over 30 years. |
Want to dump excess inventory? See PMA's Remainder Book Fair at
http://www.pma-online.orgNeed an editor, cover designer, bar code supplier, sales reps to the chains, wire book racks, etc? We know where they are. See our Supplier list at
http://parapub.com/supplier.cfm?userid=10428065Want something for nothing? For freebies, log on to
http://www.netutopia.com/freebies/index.htmlWant to submit your Web site for an award? See
http://www.websiteawards.net/Get list of 188 libraries hand-picked for their likelihood to buy small press publications. They all have book-purchasing budgets of over $500,000, and many have literary or small press special collections. There is a mix of university and major public libraries, so it is unlikely many of the addresses will change. Visit Tom Person's Web site at
http://www.laughingbear.com/library.htmlNeed a specialized dictionary? Need to check unique aviation, medicine, military, etc. words? Click over to A Web of Online Dictionaries at
http://www.facstaff.bucknell.edu/rbeard/diction4.htmlThe Complete Publishing Resource Manual by Linda Able, lists books on publishing, printing and book marketing; a glossary of publishing terms and a resource list of vendors, suppliers, associations, contacts and publishing Web sites. 284 pages, $22.95.
Contact Sam Decalo at Florida Academic Press Tel: 352-332-5104.
fapress@worldnet.att.netDan Poynter will be speaking: In addition to the Santa Barbara workshops, Dan is taking his book-marketing message on the road. Come and meet Dan or send someone from your staff. Call telephone numbers now for details. Dan will be speaking on:
2000
April 15-16: Book production/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details on this
quarterly $695 event, contact Para Publishing at 800-PARAPUB or
April 29
: CIPA, Arvada, CO. Dan Poynter on the New "Book" Model. fmi: John Romero RomeroMkt@aol.comMay 16: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310) 478-6677.
May 18-21: Magnificent Marketing Symposium, Beverly Hills. Dan Poynter on the New "Book" Model. Fmi: Dottie Walters 626-335-6127.
Dottie@Walters-Intl.comMay 31-June 1: Publisher Marketing Association Publishing University. Chicago, before the BEA Book Fair. Tel: 310-372-2732.
June 5-7: PDF-2000. Inside secrets to Adobe Acrobat. Fmi:
http://www.digipubcorp.com; Tel: 602-788-6512.April 15-16: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
Workshop@ParaPublishing.comJuly 15-16: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
Workshop@ParaPublishing.comSeptember 1-4
: The New Book Writing Model. Maui Writers Conference.Fmi: http://www.MauiWriters.com
September 14:
Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, San Diego. 6:30 to 9:30 PM. fmi 619-544-9700October 14-15: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. Workshop@ParaPublishing.com
Dan Poynter also speaks on parachute topics and how to be an expert witness. Request his parachute and expert witness calendars. Want Dan to address your group? Request Document 136 for details.
It is time to share: Please send us your book marketing tips for inclusion in Publishing Poynters. You will be helping the thousands of publishers who receive this informative newsletter. When sending marketing opportunities, you must include full details and your telephone number.
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Para Publishing, Dan Poynter, PO Box 8206-210, Santa Barbara, CA 93118-8206 USA. Tel: (805) 968-7277; Fax: (805) 968-1379; email:DanPoynter@ParaPublishing.com; Web site: http://ParaPublishing.com
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